Barcelona Set to Generate Potential Revenue of Up to €14m from Summer Pre Season Tour in the USA

On Friday, Barcelona made an exciting announcement regarding their pre-season plans for the upcoming 2023/24 campaign. The club revealed that they would be returning to the United States for a series of high-profile matches against top European clubs.

As part of their tour, Barcelona is scheduled to face off against Italian giants Juventus, English side Arsenal, and Italian powerhouse AC Milan. Additionally, an eagerly anticipated El Clasico clash between Barcelona and Real Madrid will take place on the 29th of July at the AT&T Stadium in Dallas.

This will mark Barcelona’s return to the USA for their pre-season preparations, a tradition they have upheld since 2017 (with exceptions in 2020 and 2021 due to the COVID-19 pandemic). The upcoming tour will be their 14th visit to the United States, showcasing their commitment to engaging with their international fanbase.

According to reports from MD, the tour is expected to generate around €12 million in revenue for Barcelona. However, this figure could potentially rise to €14 million through merchandising and other related activities. Barcelona boasts a significant fan following in the USA, and they will aim to capitalize on this support to generate substantial funds.

These financial gains will prove crucial for Barcelona as they navigate their ongoing financial challenges. The steady influx of income from ventures such as the USA pre-season tour will provide valuable resources to help the club address its financial struggles in the coming years.

Barcelona’s decision to embark on this high-profile tour highlights their commitment to engaging with fans worldwide, expanding their global brand, and securing essential financial stability. The USA pre-season tour represents an opportunity for the club to connect with supporters, showcase their talent on an international stage, and strengthen their financial position in the process.