WhiteBIT Takes the Stage at BIHUB’s Sports Tomorrow Congress

WhiteBIT, the Global Partner of FC Barcelona, will deliver a presentation on blockchain technology during the upcoming Sports Tomorrow Congress hosted by the Barça Innovation Hub (BIHUB). This collaboration, established through a sponsorship agreement in December 2022, reflects the club’s commitment to fostering strong and enduring partnerships in the digital landscape.

On Monday, the 26th of this month, Alex Starikov, Product Owner of WhiteBIT’s Whitechain platform, will lead a session titled “Decoding the Future of Fan Interaction with Personalized Digital Merchandising” at 15:15 hours. The presentation will explore the challenges posed by new technologies in engaging fans, particularly in the digital realm. This session is part of the Sports Tomorrow Congress, an event focused on innovation and technology, accessible both in-person and virtually, generating significant interest from local and international media.

New Collaborative Project: Online Course with BIHUB In addition to this informative session on an international platform, BIHUB and WhiteBIT have collaborated on a new online course. This joint initiative signifies a strategic move by FC Barcelona and WhiteBIT to enhance their brand presence in the field of education, a critical aspect for the future of society.

The inaugural edition of this training program, available on the Barça Innovation Hub platform, commences on March 10, 2024. Enrolment is open monthly, requiring a commitment of 6 to 8 hours per week.

Simultaneously, WhiteBIT is actively participating in the club’s activities, featuring on LED screens surrounding the playing field and engaging with fans. These interactions offer Barcelona supporters the chance to win VIP experiences for matches involving the men’s and women’s football teams, as well as basketball games.